â¨Cable remains the leading platform for pay TV services in Europe, but it is steadily losing market share, according to the latest research from Informa Telecoms & Media. In 2000 cable accounted for 77% of all pay TV subscriptions in Europe. By end-2009 this had fallen to 54% and will drop to 43% by end-2015, according to Informas forecasts.â¨
DTH is the largest gainer in terms of market share. It accounted for 23% of the pay TV market, by subscriptions, in 2000 and that rose to 28% in 2009. Informa predicts this proportion will fall away slightly, to 27%, by end-2015.â¨IPTV accounted for 9% of pay TV homes in 2009 and that is forecast to rise to 18% by end-2015. Â
