UK connected TV joint-venture YouView (formerly Canvas) has appointed advertising agency Adam & Eve to create through-the-line advertising and communications, while OMD has been engaged as the companys media planning and buying agency.
YouView has also hired retail and experiential marketing agency Momentum. The different companies have been tasked with coordinating YouViewÂs brand launch and rollout in mid-2011.
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Today is the final day to take part our outsourcing and automation survey!
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ICYMI: @SkyUK complains to Serie A over @dazngroup bid, raises concerns over TIM deal digitaltveurope.com/2021/02/26/sky… https://t.co/efSW1wyYXs
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Register for @zattoo's webinar, TV as an app: a revolution in content consumption on March 17!… twitter.com/i/web/status/1…
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DTVE: the week in view – Who wants @paramountplus? digitaltveurope.com/comment/who-wa… https://t.co/5iAp6DWyS7
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