UK connected TV joint-venture YouView (formerly Canvas) has appointed advertising agency Adam & Eve to create through-the-line advertising and communications, while OMD has been engaged as the companys media planning and buying agency.
YouView has also hired retail and experiential marketing agency Momentum. The different companies have been tasked with coordinating YouViewÂs brand launch and rollout in mid-2011.
UK government gives ok to Premier League rights rollover digitaltveurope.com/2021/08/04/uk-… https://t.co/qN1Myjw74X
04 August 2021 @ 09:35:24 UTC