UK connected TV joint-venture YouView (formerly Canvas) has appointed advertising agency Adam & Eve to create through-the-line advertising and communications, while OMD has been engaged as the companys media planning and buying agency.
YouView has also hired retail and experiential marketing agency Momentum. The different companies have been tasked with coordinating YouViewÂs brand launch and rollout in mid-2011.
ICYMI: Western Europe to approach 200 million SVOD subs by 2025 with @netflix as clear leader digitaltveurope.com/2020/09/21/wes…
21 September 2020 @ 20:20:00 UTC
Still time to register for Day 2 of the DTVE Digital Symposium "TV as an App: the choices facing service providers”… twitter.com/i/web/status/1…
21 September 2020 @ 19:30:00 UTC
ICYMI: @canalplus takes legal action against Mediapro over Télélfoot terms digitaltveurope.com/2020/09/21/can…
21 September 2020 @ 19:00:01 UTC
ICYMI: @free to acquire Poland’s Play for €2.2bn digitaltveurope.com/2020/09/21/fre…
21 September 2020 @ 18:20:00 UTC
Comscore announces partnership with Samba TV digitaltveurope.com/2020/09/21/com…
21 September 2020 @ 18:00:01 UTC
