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UK House of Lords to grill ITV on advertising rules

The UK House of Lords is quizzing the CEO and chairman of ITV today on the rules governing what the UK commercial broadcaster can charge for advertising.

Chairman Archie Norman and CEO Adam Crozier will give the House of Lords Communications Committee evidence pertaining to how the current rules, encapsulated in the contract rights renewal agreement, have affected ITV’s revenues, investment in content and the premium that ITV’s main channel, ITV1, can command for its ad inventory.

Other witnesses including MTV UK managing director David Lynn, BSkyB’s director of policy an public affairs David Wheeldon and Discovery UK’s head of ad sales Martin Heaton Cooper will give evidence on how the abolition of the CRR mechanism could impact their businesses.