Middle Eastern media group Rotana is launching an entertainment channel in Egypt as it looks to expand its presence in the country.
Prince Alwaleed bin Talal’s company, which is also backed by News Corp, is launching staRotana in January to complement its existing channels including Rotana Cinema. The channel will air a mix of talk shows, drama series and local versions of international formats including Star Academy.
“Egypt is one of the most important markets for us and we are adding this staRotana, expanding its offering in Egypt in order to be stronger in the country, which is growing year by Â year,” said Nezar Nagro, president of Rotana Media Services, the company’s sales arm.
Do you wonder if the set-top box will still be the industry's workhorse despite the shift to app-based experiences… twitter.com/i/web/status/1…
24 October 2021 @ 14:08:00 UTC
DTVE: the week in view – The future of American SVOD lies outside of the US digitaltveurope.com/comment/the-fu… https://t.co/KE5s8dwFUe
23 October 2021 @ 12:00:03 UTC