UK film rental service Lovefilm has signed a deal securing distribution via Sony PlayStation3 games consoles.
The move, which follows deals with Sony and Samsung to take the Lovefilm service to connected TVs and Blu-ray players, expands Lovefilms potential footprint to about three million homes.
Lovefilm offers a subscription service starting from Â£5.99 (Â6.80) a month. PlayStation users will be able to access the service via the consoleÂs XMB menu system. Lovefilm is set to launch on the console in November.Â
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