Lovefilm expands digital footprint with PlayStation3 deal

UK film rental service Lovefilm has signed a deal securing distribution via Sony PlayStation3 games consoles.

The move, which follows deals with Sony and Samsung to take the Lovefilm service to connected TVs and Blu-ray players, expands Lovefilm’s potential footprint to about three million homes.

Lovefilm offers a subscription service starting from £5.99 (€6.80) a month. PlayStation users will be able to access the service via the console’s XMB menu system. Lovefilm is set to launch on the console in November.