INTELLIGENCE
Sports channel Eurosport has teamed up with Turkish media group MCD Digital to launch a locally-produced Turkish internet sports portal, tr.eurosport.com.
The site is the 11th language version to join Eurosports international internet network. According to Eurosport, Turkey is the fourth internet sport market in Europe, accounting for 9% of the total European sport audience.
The Turkish site will be edited in Istanbul by MCD DigitalÂs local team and reinforced by EurosportÂs international editorial and technology teams. EuropsortÂs editorial team will provide international sports content and MCD Digital’s local editorial team will produce the portal’s local content with football and basketball coverage in particular.
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