Freeview closes in on quarter million HD users

UK free-to-air digital-terrestrial service Freeview’s high-definition service has gained 230,000 users since its launch earlier this year, while sales of Freeview-enable devices have passed 60 million.

Freeview HD now reaches 55% of UK homes. Freeview said that the estimated number of homes receiving the service since its launch in April matched BSkyB’s growth over four years.

Freeview HD TVs account for 15% of all TVs sold over the summer, according to the company. The HD service will shortly be boosted by the arrival of BBC 1 HD, a simulcast of the BBC’s main channel. This will join the existing BBC HD channel, ITV 1 HD and Channel 4 HD on the platform.

Freeview also said that 31% of Freeview homes – or about three million in total – now have the Freeview Plus DVR service. Freeview is currently used on the main TV set by about 10.2 million homes, while 18.7 million have the service on one or more TVs.

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