MTV in Germany is to migrate from free-to-air to pay-TV only, while sister channel Viva will remain free-to-air.
Germany and Northern Europe chief Dan Ligtvoet confirmed to the Financial Times Deutschland that from next January, MTV will only be available as part of a digital cable, satellite or IPTV subscription, MTV Networks.
MTV said it had struck deals with a number of cable operators and with Sky Deutschland. MTV also plans to launch a new music-only service, MTV Brand New, as a pay-only service.
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