TwoFour54 names commercial sales executive

Abu Dhabi-based media company TwoFour54 has named Joelle Doumit as sales executive within its Ibtikar Commercial arm.

Doumit joins Ibtikar Commerical to help grow its distribution operation with a focus on multiplatform activities within the MENA region.  She will also work in the international arena and will report to Jane Smith, General Manager, Ibtikar Commercial.

Doumit joins twofour54 from A2 Avalon where she managed negotiations of key deals, contracts, servicing and payments. Prior to this, she worked at Rainbow Television Corporation in Lebanon where she was in charge of overseeing sales and distribution as well as the handling of Warner Bros and HBO catalogues in the Middle East.