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French government postpones France Télévisions ad decision

French culture minister Frédéric Mitterrand has confirmed that the government will postpone its decision on the ending of all advertising on public broadcaster France Télévisions’ channels until January 2014.

The move postpones by two years the decision on whether or not to end advertising on the public channels before 20:00. The public broadcaster had been due to end advertising before the primetime threshold in December next year. Mitterrand has not said whether the tax on commercial channels to provide alternative funding for France Télélvisions would be suspended. He was due to meet TF1 and M6 CEOs Nonce Paolini and Nicolas de Tavernost today to discuss the matter.