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TV4 names digital media chief in reorganisation of business

Swedish broadcaster TV4 Group has named Cecilia Beck-Friis as director of its digital media business unit.

Beck-Friis, who will take charge of non-linear TV and multi-platform distribution activities, was formerly head of niche channels at TV4. The broadcaster has recently reorganised its business into five business lines: TV channels, headed by TV4 channel director Peter Lindstrom; digital media; news and current affairs, headed by Goran Ellung, premium TV, led by C More CEO Jonas Eriksson; and local TV, headed by Åsa Severed.