This year’s IBC trade show in Amsterdam has bounced back from last year’s recession, recording 48,164 visitors as of Monday evening, 10% more than the 2009 figure, making the 2010 show the second best-attended ever, after 2008.
The show’s organisers have also reported that 80% of exhibitors have re-booked for next year, up from the 70% re-booking figure at the same stage in 2009.
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