Online search giant Google is launching its web-to-TV service later this year in the United States and in 2011 internationally. However, the company has ruled out plans to enter into content production.
Eric Schmidt said in his keynote speech at the IFA consumer electronics event in Berlin that Google TV would integrate online and traditional TV content and that Sony will be its first launch partner for a high-definition television set. The service will run on a set-top box manufactured by TV technology firm Logitech.
“We will work with content providers, but it is very unlikely that we will get into actual content production, because we want the content providers to make money,” he said.