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Google faces uphill struggle for TV deals

Google is struggling to find partners to support its forthcoming Google TV service, with broadcasters expressing reservations about the lack of a viable business model, according to a report in the Wall St Journal.

According to the newspaper, Google has met with a number of US TV networks including ABC, CBS, Fox and NBC in recent weeks, but has struggled to convince content owners to share data about their own online video portals that could enable the internet company to search for and display their shows, alongside related content, on its own devices.

Broadcasters fear that their own online distribution businesses could be cannibalised and also have concerns that content could be lost amongst a range of web content, including illegal content, according to the report.

The first Android-powered set-tops and TVs from Logitech and Sony are due to be made available in the autumn.