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BT failing to make headway with Sky Sports, says analyst

BT has failed to make a significant impact with its new offer of BSkyB’s sports channels, according to UK press.

City analyst Will Draper of Execution Noble told a Sunday newspaper that the telco was on track to sign up only about 60,000 new subscribers to the BT Vision service as a result of the launch of an unbundled offer of Sky Sports 1 and 2, which followed regulator Ofcom’s ruling that pay-TV provider BSkyB had to supply the channels to rivals at a regulated wholesale rate.

BT is offering each channel for £6.99 (€8.50), but only to customers who sign up for a two-year contract with BT broadband.