Virgin1 channel becomes Channel One

General entertainment digital channel Virgin1 will be rebadged Channel One from September 3. The channel is part of the bouquet acquired from Virgin Media by BSkyB in a £160m (€193m) deal announced last month. At that time Sky said it would rebrand the Virgin channel.

Channel One will occupy the same slots on all the platforms it is carried on and the programming schedule will remain largely the same. The UK channel has also picked up DTT rights to sci-fi series V from Warner Bros. International Television Distribution. The US drama series has previously been transmitted on NBC Universal’s SyFy channel in the UK.