UK free-to-air broadcaster Channel 4 has struck an agreement with digital channel operator UKTV and will sell its advertising slots.
Under the terms of a ten-year deal, Channel 4 becomes UKTVs sole advertising sales agent and will sell advertising across all of the ten UKTV linear channels and around its video-on-demand service and websites. The UKTV channel portfolio includes Watch, G.O.L.D., Dave, alibi and Good Food. It is a joint venture between the BBCÂs commercial arm, BBC Worldwide, and UK MSO Virgin Media.
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