Tesco to launch iTunes rival in October

British supermarket Tesco is looking to launch a rival to Apple iTunes in October.

The company is launching a Digital Locker online file service that will allow customers to access TV, film and music content they’ve purchased – either online through its digital store or physically through the supermarket – on any device.  The service is being run in association with Blueprint Digital and will be integrated with Tesco’s Clubcard loyalty scheme database.

 “The way it would work practically is that when you buy a disc in store or online that title would be put up into your digital locker which would be immediately accessible from a device registered to that locker,” says Richard Bron, chief executive of Blueprint Digital.