Dori Media is teaming with Microsoft to create a subscription and on-demand service that will give users access to a range of its telenovelas. The UK-listed producer and distributor of telenovelas will launch the service on Microsofts MSN portal within months.
The on-demand and subscription service will roll out over the next six months. Dori has invested millions of dollars in its digital business, which it expects to turn a profit in 2012. It launched Novebox.com in 2008 with the debut of digital telenovela Amanda O. Pricing details for the on-demand and subscription services have not been revealed.
Novebox CEO Ehud Levy said: ÂThis cooperation combines the distribution leadership of the MSN network in the Spanish-speaking markets with the unique and captivating content offered by Novebox.com.Â
Dori CEO Nadav Palti said: ÂWe are certain that in the coming year, Novebox.com will become the leading online VOD library for Latin series and movies around the world and this cooperation is definitely a step in embracing new media opportunities.Â