NBC Universal video-on-demand service PictureBox has acquired UK on-demand rights to over 30 films from Icon Film Distribution.
The PictureBox service is available on Virgin Media, Top Up TV, TalkTalk TV and BT Vision in the UK. Films included in the latest agreement include Apocalypto, Bridge to Terabithia, Dan in Real Life, What Women Want, Match Point, Push and La Vie en Rose.
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