Virgin Media launches HD ad campaign

UK cable operator Virgin Media has unveiled its first HDTV advertising campaign.

The new ads showcase Virgin Media’s HD line up, including BBC HD, ITV1 HD, ESPN HD, Living HD and soon-to-launch Film4 HD. Virgin Media currently offers 12 HD channels, all available at no extra monthly fee, alongside on-demand HD content.

The new ad will air from tomorrow with its first slot to be aired during Britain’s Got Talent on ITV1 and ITV1 HD.