Spanish broadcaster Antena 3 has said it will go it aloneÂ in the short term although talks have taken place with its free-to-air peer La Sexta regarding a merger.
Antena 3 management cited the complexity of the deal as a reason that no agreement has yet been inked. Meanwhile, Antena said that the price it can command for its advertising inventory increased 15% in the first three months of the year and 30% in April. Rival broadcaster Telecinco, meanwhile, said its ad revenues increased 30% in the first quarter.
DTVE: the week in view – Amazon’s understated video dominance should not go unnoticed digitaltveurope.com/comment/amazon… https://t.co/UYOKHenOZ8
18 April 2021 @ 19:00:01 UTC
Join us next week for "Outsource, automate, optimise: how to meet the video delivery challenge in a hyper-competiti… twitter.com/i/web/status/1…
18 April 2021 @ 14:00:00 UTC
Into the Cloud: Migration Strategies, Challenges and Opportunities for Media Companies digitaltveurope.com/intelligence/w…
17 April 2021 @ 15:00:01 UTC