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Astra partners with Samsung for 3D TV

Satellite operator SES Astra and TV manufacturer Samsung have signed a deal to jointly promote 3D TV to the market.

Samsung will support Astra with 3D TV content for its new 3D demo channel to be launched on May 4. The demo channel will be broadcast free-to-air via Astra’s 23.5°East orbital position, and is intended to help retailers promote 3D TV to consumers at the point of sale. 

SH Shin, president and CEO of Samsung Electronics Europe, said: “By partnering with SES Astra, Samsung will be the first manufacturer to demonstrate live streamed 3D content through this free promotional channel, and can showcase the full capability of its innovation in 3D technology. The content we provide to Astra’s 3D channel will help consumers to realise the true potential of the 3D television experience.”