Sky Deutschland’s Sullivan lays out plans ahead of AGM

Sky Deutschland’s CEO Brian Sullivan has reiterated the operator’s target of reaching 2.8 million subs this year and to be operating profitably from next year.

Sullivan’s comments came ahead of today’s AGM, where shareholders will be asked to approve the potential raising of the company’s share capital by 50% from the current €539.16m. Sullivan told reporters that the German pay-TV operator had no plans for a further capital increase during the next 12 months.

Although Sullivan didn’t reveal subscriber growth figures for the first quarter of 2010, the operator would need to add 66,000 subs and continue to do for each quarter to reach its target. Sullivan, who began his role as CEO three weeks ago, told reporters that communicating the benefits of Sky Deutschland would form a key part of his job.