French broadcaster TF1 is set to record a growth in ad revenue for the first quarter, according to reports. The growth will be helped by unusually low totals a year earlier, brought on by the recession. TF1 chief financial officer Philippe Denery told reporters the growth was likely to be in the Âlow double digitsÂ. However, he said the ad market isnÂt expected to show signs of great recovery and favourable year-on-year growth will fade from this month.
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21 April 2021 @ 15:00:00 UTC