Broadcast services provider GlobeCast has completed a deal with Bollywood broadcaster B4U to provide playout and media management services for eight of its worldwide channels. The five-year deal also includes the initial ingest and archive of 22,500 hours of content as well as the implementation of a fully tapeless workflow.
GlobeCasts solution will enable B4U to ingest and deliver content made in India to a library in GlobeCastÂs central London facility. From here, the broadcaster can remotely access and edit the content from its own facility for playout to the UK, USA, India, Malaysia and the Middle East without the use of tapes. The initial stage of the project has involved ingesting 22,500 hours of content for storage at GlobeCastÂs central London facility. Using subsidiary NetiaÂs Manreo software, GlobeCast will host a media asset management system, which will allow B4U to remotely search, view and organise the content. When ready for playout, the content will be transcoded and supplied to GlobeCastÂs playout automation system automatically.
Playout for the eight channels will include subtitling in English, Malay and Arabic live at the point of playout, automatic audio level control, as well as logo insertions and graphics.