Russian pay-TV revenue set to rise 17% this year

Revenues from Russian pay-TV services are expected to increase 17% year-on-year to US$1.1bn (€814m) in 2010, according to Yury Pripachkin, president of Russia’s Cable TV Association.

Revenue from cable TV services is expected to increase 13.2% to US$860m in 2010. Revenue from satellite TV services is expected to rise 29% to US$200m and revenue from IPTV services is expected to increase 60% to US$40m.

Pripachkin said the total number of pay-TV subscribers is expected to increase 19.5% to 26.7 million by the end of the year. The cable TV subscriber base is expected to rise 11.9% to 16.9 million this year, with satellite TV subs set to increase 32.8% to 8.9 million and IPTV subs expected to reach 900,000, up 63.6%, year-on-year.

Overall monthly ARPU for pay-TV services is projected to increase 1.7% to US$4.12 by the end of the year. Cable ARPU is expected to increase 2.2% to US$4.70, satellite by 4% to US$2.60 and IPTV by 6.3% to US$8.50.


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