UK pay-TV operator BSkyB is making its online service Sky Player available on a range of internet connected TVs and set-top boxes.
The operator has signed a deal with TV manufacturer Cello and 3View, a supplier of hybrid DTT/IP set-top boxes. Cello launched the UKs first connected TV in 2009, the iViewer, which enables consumers to access content from a range of broadcasters via the internet. 3View offers DTT DVRs that also connect to the internet. Sky Player will be available as a pay-TV option on both platforms. It will be free to existing Sky TV customers while others will be able to view a range of TV packages via a monthly subscrioption.
Earlier this week, IP Vision announced the launch of Sky Player on its FetchTV platform. The service is also available via PC, Mac, Windows Media Center and XBox 360 games consoles.
Sky Player offers a range of live TV channels and a VOD service.