Sky reveals 3D TV launch date

BSkyB has announced the launch date for its 3D TV service as it revealed that over a thousand pubs have signed up for it.
The pay-TV operator will launch Sky 3D on April 3 with a live broadcast of the Manchester United v Chelsea Premier League match. Sky claims hundreds of thousands of people will be able to watch the channel, which is initially available only in pubs, after over 1,000 pubs and clubs signed up to the service. More are expected to follow in the coming weeks, it said. 

Sky has committed to showing  “at least” a further five Premier League matches in 3D before the end of the current season on May 9, as well as the Football League Play-Off Finals at the end of May. Apart from the live matches, Sky will broadcast a showreel showcasing “the best of Sky 3D” during selected hours. The showreel will also be available to residential customers who subscribe to Sky’s top channels and HD pack and who own a 3D TV from April 3.

Later this year, Sky will launch a dedicated 3D TV channel for residential customers, featuring sports, movies, documentaries, entertainment and arts content at no extra cost to its top subscribers.