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SeeSaw starts multi-million ad campaign

SeeSaw the UK online on-demand platform will launch a £5m (€5.7m) ad campaign, starting tonight.

The service, which launched last week, will run a series of 10-second teaser ads across Channel 4’s portfolio of channels tonight. The ad campaign will then extend across ITV, Five, digital multichannel stations and high-traffic websites during the second quarter of the year to coincide with the launch of paid-for services.

SeeSaw, owned by Arqiva and built using the technology behind the defunct Project Kangaroo, launched last week with 3,000 hours of content from the BBC, Channel 4, Five and various production companies.