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NBC rebrands Sci Fi UK

NBC Universal’s channels division, Universal Networks International, is rebranding its UK science fiction channel Sci Fi as Syfy from mid April.

US drama series V and Human Target will be the programming centerpieces of the new launch, which takes effect April 13. The UK rebrand follows a similar move in the US and NBCU is gradually rebranding all of its Sci Fi channels. The new on-air look and feel will be complemented by a new tag line for the channel – ‘imagine greater’.