Internet TV specialist Brightcove has struck a deal with Turner Broadcasting to support its online video services in the UK, Spain, France, Italy, Germany and other countries throughout Europe.
Turner will use the Brightcove platform to expand its advertising-supported online video services and to introduce new programming on its web portals. The first sites to launch with the platform include animation channels Cartoon Network, Boomerang and Adult Swim.
Turner will use the platform to launch and manage online services throughout Europe and to extend its reach via third-party and social networking sites. It will also make use of Brightcoves customisable templates to introduce localised services in Denmark, Germany, Hungary, Italy, Poland, the Netherlands, Romania Spain and Sweden.
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