British commercial broadcaster ITV is set to revisit plans to move its bouquet of digital channels from free-to-air to pay following the arrival of new chief executive Adam Crozier.
The network has considered such plans previously, but local reports suggest that Crozier and chairman Archie Norman are revisiting the issue, particularly after strong results from satellite pay broadcast rival Sky last week. The pair are also keen to ramp up digital plans at the channel; former executive chairman Michael Grade dropped its digital revenue target of Â£150m (171m) after poor results, but Norman is keen to bring in new targets and ramp up revenues from the sale of subscription video-on-demand services.
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23 October 2020 @ 09:29:38 UTC