At The Races launches racecourse joint venture

At The Races, the horse racing broadcast operator part owned by satellite pay-TV service BSkyB, is launching a joint venture with the Racehorse Media Group, to distribute TV rights for all British and Irish racecourses internationally.

The new company, which will be launched in March and will be headed by At The Races CEO Matthew Imi and Racehorse Media Group boss Richard FitzGerald, will work with SIS to launch an international broadcast service to provide coverage of live racing from all 60 British tracks and 26 Irish tracks.