Rovi partners for internet content, supports HbbTV

Digital TV technology company Rovi has announced the inclusion of internet-based content from 15 content providers across Germany, France and the UK to its TotalGuide content discovery platform.

Rovi is working with broadcasters including ZDF, Five, ARD-Tagesschau, Das Vierte, NRJ-12, Arte, Bibel TV and IP-based TV services including golfdigital.tv, Berlin Fashion TV and Freshmilk TV.  For video on demand (VOD), Rovi is working with pan-European content provider Diva and for user generated content it is working with Dailymotion. It is also collaborating with QTom for music videos, PlayJam for games and tunin.fm for radio services.

Rovi also announced its support for Hybrid Broadcast Broadband TV (HbbTV), a pan-European industry initiative that provides a specification for standardisng access to new media services such as catch-up TV, VOD, interactive advertising, personalisation, voting, games and social networking. Rovi said that by supporting HbbTV, other content and technology companies also working with the HbbTV specification will be able to migrate their content onto TotalGuide.