Online video platform Brightcove has integrated with Yahoos TV Widgets Engine to deliver video to internet-connected TVs.
Brightcove said its customer base of over 900 media publishers can now use their existing Brightcove accounts and workflow to design and operate video widgets distributed to internet-connected TVs. Brightcove customers already taking advantage of the new distribution opportunity with Yahoo include Time Inc., Cars.com, TheStreet.com, Wine Spectator, Slate and The Hollywood Reporter.
BrightcoveÂs Universal Delivery Service, which was introduced as part of the new Brightcove 4 platform, enables users to upload a single master video file, which is then transcoded into multiple formats for delivery on PCs, mobile devices, connected televisions or set-top boxes.
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