New rules governing the amount of advertising that pay-TV channels can carry are closer to implementation after Italian authorities approved a draft of new legislation.
The decree still needs governmental approval, but if it gets that will reduce permitted advertising minutes per hour. The rules would be phased in over a three- year period starting 2010. The proposed changes have attracted criticism from opposition parties that allege they are designed to negatively impact Sky Italia, which is a rival to Mediaset, the broadcast group owned by Prime Minister Berlusconis family trust. The government maintains that it is applying an EU directive. Â
The news follows earlier reports that the countryÂs authorities were moving towards rejection of the changes.
ICYMI: Telefónica launches standalone Brazilian fibre network FiBrasil digitaltveurope.com/2021/03/04/tel… https://t.co/9Jmy315VWN
04 March 2021 @ 21:05:00 UTC
ICYMI: @canalplus adds 1.5 million subs for the year digitaltveurope.com/2021/03/04/can… https://t.co/ADqVXwwwVr
04 March 2021 @ 20:02:00 UTC
ICYMI: Kevin Mayer in at @dazngroup as chairman, Skipper to remain on board as strategic advisor… twitter.com/i/web/status/1…
04 March 2021 @ 19:00:01 UTC
Megacable announces wide rollout of Xview+ #OTT platform digitaltveurope.com/2021/03/04/meg…
04 March 2021 @ 17:07:00 UTC
DTVE's Industry Survey 2021 Report is now available! Read executives’ views on the key issues facing the digital vi… twitter.com/i/web/status/1…
04 March 2021 @ 16:59:30 UTC