New rules governing the amount of advertising that pay-TV channels can carry are closer to implementation after Italian authorities approved a draft of new legislation.
The decree still needs governmental approval, but if it gets that will reduce permitted advertising minutes per hour. The rules would be phased in over a three- year period starting 2010. The proposed changes have attracted criticism from opposition parties that allege they are designed to negatively impact Sky Italia, which is a rival to Mediaset, the broadcast group owned by Prime Minister Berlusconis family trust. The government maintains that it is applying an EU directive. Â
The news follows earlier reports that the countryÂs authorities were moving towards rejection of the changes.
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