ITV chooses TV Genius for Facebook app

TV search and recommendation specialist TV Genius has been selected by UK commercial broadcaster ITV to power the personalised recommendation feature on the new ITV Player Facebook application.

The application, which is available now, will incorporate TV GeniusÕs Content Discovery Platform. It will promote Christmas and New Year scheduling, as well as into 2010, through recommendations of content available via the ITV Player online catch-up service, as well as remind users of relevant upcoming shows. It also allows them to share recommendations with friends and compare preferred programmes to see how compatible their TV viewing habits are.