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Sky Italia chooses Brightcove

Online video platform Brightcove has partnered with Sky Italia, which will use the platform for online content management and publishing of ad-supported, customised video players for its Sky.it portfolio of websites.

Brightcove said Sky.it will extend distribution of sports, news and lifestyle-related video programming to the web. It is using Brightcove to publish and distribute high-quality online video content, including Serie A football league highlights which are updated frequently through weekly online video features.