Discovery gives new role to Mitchell

Discovery Networks International has named Alden Mitchell to a new joint role as vice-president, UK affiliate sales and business development and vice-president, commercial, digital media.

Mitchell will be responsible for managing affiliate sales for the business and developing the overall business strategy for Discovery Networks UK. In her international role, she will develop and implement strategies to drive digital revenue opportunities.

Mitchell was previously vice-president, international strategy and mergers and acquisitions for Discovery Networks International.