News Corp plans to capture at least 1% of Italys ad market a year after launching its new digital free-to-air channel.
Cielo will launch at 11:00 on December 1 with the potential to reach 12 million viewers, enabling News Corp to extend its reach beyond its Sky Italia pay-TV audience. Gary Davey, general manager of Cielo, told local reporters that the channel would target a younger, more upmarket audience than Mediaset and Rai. He said the channel could attract at least 1% of ItalyÂs estimated Â4bn ad market.
ICYMI: Programmatic TV advertising to take off in 2021, claims report digitaltveurope.com/2021/04/09/pro… https://t.co/ea3wQiNk5X
10 April 2021 @ 16:00:01 UTC