British mobile operator 3 is to launch the first mobile TV subscription video-on-demand service.
The SVOD service will allow 3 customers to watch entire episodes of comedy and drama series via their mobile phones. The company, which hasnt announced details of its content deals, will charge subscribers Â£5 (Â5.50) per month or Â£1.49 per day for unlimited access to shows. The service is run by Mobix Interactive, part of the Seachange-owned On Demand Group.
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