French public broadcaster France TÃ©lÃ©visions has revamped its childrens output and extended kids programming to digital-terrestrial channel France 4. From December 19th, France TÃ©lÃ©visionsÂ youth brands, Les Zouzous on France 5 and Toowam on France 3 will disappear and merge into a common multiplatform brand for five-to-12 year-olds called Ludo. FTVÂs youth offer will also be extended to DTT channel France 4, which will open new daytime kids slots for animation and dramas. France 4 will acquired shows from the international market before attaching itself to coproductions.
France TÃ©lÃ©visions said the decision to overhaul kids programming was made to strengthen FTVÂs offering for the whole family. With the addition of 1,000 hours of programming on France 4 each year, FTV will offer over 3,500 hours of kids programming yearly.
France TÃ©lÃ©visions Ludo will also have a dedicated interactive portal called monludo.fr, comprising web episodes, original content and catch-up TV and subscription VOD.
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