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BSkyB to take over MTVNI ad sales in UK and Ireland

UK pay-TV provider BSkyB is to take over the UK ad sales activities of MTV Networks International (MTVNI).

MTVNI has appointed Sky Media as its exclusive ad sales representative in the UK and Ireland, selling spots on MTV, Viva, Nickelodeon, Comedy Central and BET under a five-year deal. The channels are currently represented by Viacom Brand Solutions.

MTVNI and BSkyB have also extended their distribution agreement for the carriage of the MTV, VH1, Nickelodeon and Comedy Central channels on Sky’s DTH and Sky Player platforms.