Two groups are reportedly in talks to acquire adult content company Playboy. Brand management company Iconix and a separate group led by former playboy executive Jim Griffiths are understood to be interested in acquiring playboy, which remains majority owned by founder Hugh Hefner.
Last week Playboy reported a US$1.1m (739,000) loss for the quarter to end-September. That compared to a US$6.2m loss in the same period a year earlier. The companyÂs international TV channels generated revues of US$10.7m in the quarter compared with US$11.8m a year earlier. Domestic TV revenues were US$12.5m compared with US$14.6m in the third quarter of 2008 and overall revenues US$56m compared with US$70.4m.
Playboy refused to comment on the rumours of a possible sale. It issued a statement saying Playboy Âdoes not comment on matters of this type.Â The companyÂs shares have surged on reports of a sale.
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