Suitors court Playboy

Two groups are reportedly in talks to acquire adult content company Playboy. Brand management company Iconix and a separate group led by former playboy executive Jim Griffiths are understood to be interested in acquiring playboy, which remains majority owned by founder Hugh Hefner.

Last week Playboy reported a US$1.1m (€739,000) loss for the quarter to end-September. That compared to a US$6.2m loss in the same period a year earlier. The company’s international TV channels generated revues of US$10.7m in the quarter compared with US$11.8m a year earlier. Domestic TV revenues were US$12.5m compared with US$14.6m in the third quarter of 2008 and overall revenues US$56m compared with US$70.4m.

Playboy refused to comment on the rumours of a possible sale. It issued a statement saying Playboy “does not comment on matters of this type.” The company’s shares have surged on reports of a sale.