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CNN most-watched amongst business elite

CNN has laid claim to the title of most-watched international channel amongst Europe’s senior business decision makers on the basis of the latest Ipsos Business Elite Europe survey.

The survey, which looked at the media habits of business leaders in 17 countries, found that CNN reached 16.4% of so-called C-suite (“chief”) viewers on a weekly basis, against 11.7% for BBC World, 9.6% for Euronews and 4.3% for CNBC. CNN also led the field in the “purchase decision makers” and “frequent business travellers” categories.