Channel 4 close to YouTube revenue-share deal

Video sharing website YouTube is close to signing a deal with Channel 4 that will lead to the majority of the broadcaster’s content being available on the site.

According to the Daily Telegraph, both parties are close to signing a contract that will see Channel 4 being granted the rights to sell its own advertising around the content and share the revenues with YouTube. Such a deal would be the first of its kind struck between the Google-owned site and a UK broadcaster.

Channel 4 currently offers its own online catch-up service, 4oD, which enables content to be viewed up to 30 days after initial broadcast.