NBC Universal plans to rebrand its five global channels in a multi-million dollar exercise that strategically aligns the channels with new logos and names.
NBC Universals stable of international channels Â now called Universal Networks International rather than NBC UniversalÂs global networks division Â will now comprise Universal Channel (general entertainment), 13th Street Universal (crime and suspense), Syfy Universal (science fiction), Diva Universal (womenÂs entertainment) and Studio Universal (movies).
The company said it would support the rebranding with significant investment in new, first-run, original content and a stronger web presence for Syfy in particular. Syfy Universal will initially be rolled out in France in January next year, with Studio Universal to follow in Latin America in February.
ICYMI: UK streaming subs jump by 50% in 2020 digitaltveurope.com/2021/08/05/uk-… https://t.co/5cfyiroE9i
05 August 2021 @ 19:35:00 UTC
CVC buys 10% of LaLiga for €2.7 billion digitaltveurope.com/2021/08/05/cvc… https://t.co/55MtYj5dlW
05 August 2021 @ 18:00:00 UTC
Vevo Pop channel launches on rlaxx TV digitaltveurope.com/2021/08/05/vev… https://t.co/StFaR1zdzi
05 August 2021 @ 17:30:00 UTC