ProSiebenSat.1 set to benefit from improving market

German commercial broadcaster ProSiebenSat.1 is set to take advantage of improving advertising conditions, according to analysts Morgan Stanley. The investment bank says that German TV ad spend will improve in the fourth quarter of the year.

“Media buyers are getting cautiously more optimistic about year end as they have recently seen advertisers increase their commitments ahead of 4Q. We think 4Q might be good,” it noted.