SBB strikes strategic partnership with Pink

Serbian pay-TV provider SBB has signed a wide-ranging strategic cooperation agreement with local commercial channel provider Pink.

The deal gives SBB international satellite DTH distribution rights for Pink’s portfolio of channels, including for the republics of the former Yugoslavia as well as Serbia itself. The pair have also agreed the inclusion of Pink’s national channels (Pink, Pink M and Pink BH) on SBB’s Total TV platform as part of the Plus package. Subscribers in Serbia and Montenegro will also be able to view Pink Kids, Pink Family and Pink Music.

Pink Extra, Pink Plus and Super Pink will be carried as part of SBB’s music pack, while Pink Movies, Pink Film and Pink Action will continue to be carried as part of the film package.

SBB will also add a number of new Pink channels in the near future. Super Pink will be added to the music package, while a dedicated channel, Pink Slovenia, will join the Total TV Slovenia service. Following that, SBB will add Pink Soap, airing soaps and telenovelas, to its service.

Existing Pink DTH subscribers elsewhere in Europe will be able to receive a new Total TV service including the Pink channels.